News

In January, we officially began working with the Futura DDB agency, which has taken over responsibility for the integrated multichannel communication for the LEONE and AL!VE brands. This partnership will link strategic campaigns and digital touchpoints with consumers.

This new partnership builds upon our existing communication strategy, which aims to further solidify the recognition of both brands and strengthen their market position. In selecting the new agency, we placed particular emphasis on their understanding of the brands’ identities, their strategic approach, and the team’s proactivity and energy.

As Petra Komel Gentilini, our brand manager for LEONE and AL!VE, emphasized, the focus is on a long-term partnership: »We expect this new partnership to bring a fresh perspective and close collaboration, grounded in a deep understanding of consumers and the essence of both brands. Our goal is to build consistent, modern, and relevant communication that will bring the LEONE and AL!VE brands even closer to Slovenian consumers.«