AL!VE at the Vipava Valley Ultra Trail

The weekend was all about the Ultra Trail Vipava Valley, one of the largest and most recognizable running events in Slovenia, which brings together sports, nature, and the international running community every year.

Sincere congratulations to our colleagues, who once again proved that they are true fighters. By conquering kilometers, tackling challenging climbs, and overcoming numerous obstacles, they demonstrated the perseverance, dedication, and energy that successfully led them to the finish line. We’re also delighted that, as a company, we can help create stories that support the local community and foster connection through sports and a healthy lifestyle.

The event was also an excellent opportunity to boost the visibility of our AL!VE brand. Through our active presence, we reached a wide range of visitors, established direct contact with our target audience, and further solidified our position as a reliable provider of high-quality and functional products.

We were thrilled by the exceptional response to our new ice cream bar, Greek Yogurt with Raspberry, which, with its combination of superb taste and practicality, perfectly addresses the needs of a modern and active lifestyle.

Moments like these are crucial for understanding the needs of various target groups and for the continued growth of our brand both at home and internationally.