Protein Bars Impress Visitors at the ISM Trade Show in Cologne
The ISM trade show in Cologne, Germany, is the largest international trade show for confectionery, chocolate, and sweets. This year, as has become our tradition, we presented the chocolate assortment of our own AL!VE brand and a wide range of private-label products.
This time, for the first time, we focused special attention on presenting our new protein bars. These include Snickers-style bars, two-tone bars, bars with a softer texture, and exclusive bars with a layer of creamy spread. The new products garnered significant interest and extremely positive feedback from both existing and potential new customers and partners.
This excellent reception confirms that we are on the right track in the development of protein chocolate products and strengthens the company’s competitiveness in the international market.
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