News

At this year’s Celje Fair, the new FIT & WELL initiative—designed to promote a healthy and active lifestyle—caught the visitors’ attention.

Our AL!VE snacks were exceptionally well-received at the fair, as confirmed by sales results—the fair ranked among the top three most successful events in terms of sales.

The visitor demographic largely aligned with the brand’s target audience, particularly among consumers who purchase protein products. Particularly interesting is the fact that the products were also purchased by exhibitors in the sports equipment and nutrition sectors, which further confirms that the brand reached the right audience and solidified its position in the healthy snacks segment.